After graduating in May 2022, I did an internship at View.Inc. as a Digital Marketing Intern. My role included graphic design, drafting social media posts, and video editing. Here are some examples of my work:

Blinds are Bad Campaign post 1

Blinds are Bad Campaign post 2

In this campaign, "Blinds are Bad," I designed and developed a multi-faceted digital marketing campaign on LinkedIn that enhanced viewer engagement and increased brand awareness. My work for the campaign resulted in a platform engagement rate raise of 3.62%.

Blinds are Bad Post 3

Blinds are Bad Post 4

In this campaign, I transformed data into infographics by working cross-functionally with the public health team to acquire statistical results based on an actual experiment the public health team made on-site. I designed content using tools including Canva, Adobe Premiere, Lightroom, and Photoshop. I presented the final product to the marketing manager in line with the branding guide.

Example of LinkedIn written content 1

Example of LinkedIn written content post 2

I also created written content on LinkedIn with a scheduled timeline that informed viewers about the benefits of utilizing our company’s product. I maintained a cohesive understanding of project requirements, even while they shifted, while also juggling several other projects. Based on delays and team bandwidth, I stayed up-to-date to reprioritize work as needed.

Phoenix PHX Terminal 4 Airport

I got an opportunity to be part of the on-site marketing event for the Phoenix Airport Terminal 4 opening ceremony. Before the opening ceremony, we had to shoot photos and videos to promote View’s product on-site. It was my first ever work trip; I got the chance to spread my creative wings by shooting on-site, experimenting with various angles and lighting to highlight our product best. After I shot all the raw images and videos, I post-processed the images and videos so that they could be used on the company’s website or LinkedIn post for marketing materials.

Phoenix PHX Terminal 4 Airport with user angle 1

Phoenix PHX Terminal 4 Airport with user angle 2

Phoenix PHX Terminal 4 Airport with user angle 3

View’s CEO engaged a conversation with Phoenix Airport’s Secretary Director of Operation